TELUS unveiled as Vancouver Whitecaps new sponsor as club unveils 2023 kits

It will be a brand new look for the Vancouver Whitecaps this season.

The club announced a four-year partnership with TELUS on Thursday and the Vancouver-based company will replace Bell on the front of the Whitecaps’ jerseys.

The change comes after the club announced in January that its decade-plus partnership with Bell had ended.

Welcome to the family, @Telus. 🐐#VWFC | #TogetherWeDare

— Vancouver Whitecaps FC (@WhitecapsFC) February 16, 2023

CEO Axel Schuster said the organization was “extremely proud” to welcome TELUS into the Whitecaps family.

"In addition to being the perfect fit on the front of our jerseys, we are most excited about our shared passion and commitment to championing the good,” he explained.

“Together we are continuing to build stronger, healthier communities and help those who need our support.”

The announcement of the club’s new sponsor came with the unveiling of the Whitecaps’ 2023 kits, dubbed the Bloodlines jersey.

“Bloodlines are a powerful thread that connect us all – uniting 'Caps fans under a common banner of the beautiful game,” said a statement from the team.

Connected by our love for the ‘Caps. The Bloodlines jersey brings us together, creating a bond that transcends borders and unites us in our passion for the game.

Represent your club 🌊 https://t.co/DXdbnfcTav #VWFC | #TogetherWeDare pic.twitter.com/tyc4Tn262N

— Vancouver Whitecaps FC (@WhitecapsFC) February 16, 2023

The kit keeps the thick blue hoop featured on their previous primary jersey, but adds two red lines along the hoop that are meant to represent the Whitecaps’ Canadian roots.

It’s also meant to shine a light on the need for blood donations as part of a new partnership with Canadian Blood Services.

“We are proud to partner with TELUS to support Canadian Blood Services and to raise awareness of the pressing need for donors,” Schuster added.

“We believe in the collective power of our community to come together and make a real difference. For this reason, we are encouraging all Canadians from coast to coast to coast to download the Canadian Blood Services app and learn how they can help save lives.”

Vancouver has one more preseason game against Minnesota United this week before opening their MLS campaign at home against Real Salt Lake on Feb. 25.